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Archive for April, 2011

Watch ‘Such TV’ Channel IDs – Designed and executed by

Posted on Apr 27, 2011 10:15:57 AM

These channel ids are a part of a channel id campaign that we designed and executed for our client M/s Such TV – a new channel that was to be launched shortly.

The campaign was designed based on the brief given to us by the client and what we understood to be the vision of the client about where they wanted to place their channel in the minds of people. The channel was to be promoted as a young and fresh channel that is unique in its approach and programming.

Their approach to programming was to be ‘values based’ something that was missing in the existing TV channels on the block. There were some key unique propositions that the channel was focusing on, and our campaign was designed around these unique focus points.

Below are the 5 channel ids:

Watch more below